NateTharp.com » branding

Minimalism in packaging design

Nate Tharp — Wed, 22 Dec 2010 20:35:40 +0000

Absolutely loving these simplified versions of well-known packaging by Antrepo. These would stand out so much on the shelves at your local grocer.

[via Swissmiss]

Brooklyn New Yorkers

Nate Tharp — Wed, 22 Dec 2010 17:45:31 +0000

It’s been widely reported that legal documents have been filed to trademark the name “Brooklyn New Yorkers.” Presumably this is a preliminary move in preparation for the New Jersey Nyets Nets’ eventual move to Brooklyn. Let’s just hope the identity and uniforms provided by Tauntr don’t turn this bad name into an even worse brand.

The Brooklyn New Yorkers will take the floor dressed in hipster chic. Mesh shorts will be replaced with cut off jean shorts and the uniform tops feature flannel side panels and a breast pocket with American Spirits tucked in. While current NBA regulations prohibit most types of head gear, the New Yorkers are petitioning for a rule change that would allow fedoras, which is a staple of any good hipsters’ wardrobe.

[via Under Consideration]

Worst Identities of 2010

Nate Tharp — Wed, 22 Dec 2010 17:21:05 +0000

It’s that time of year again, when the Internet becomes cluttered with year-in-review round-ups. Brand New has put together the Worst Identities of 2010 as voted by their visitors. I bet we can all guess who took the top spot.

Horrible Logos

Nate Tharp — Tue, 14 Sep 2010 17:42:07 +0000

Need a logo? Don’t care of it’s horrible? Not willing to pay more than the cost of a beer? Horrible Logos can help.

The Y.M.C.A. downsizing to simply â€œthe Yâ€

Nate Tharp — Mon, 12 Jul 2010 19:09:32 +0000

The Yâ€™s new name coincides with its efforts to emphasize the impact its programs have on youth, healthy living and communities.

I hope this works out better than The Shack.

Worst rebranding, ever

Nate Tharp — Tue, 04 May 2010 15:16:26 +0000

We can only hope that this is just a temporary placeholder while they put something more permanent together. Because right now this just looks like a bad joke.

[via Brand New]

Aol. brand videos

Nate Tharp — Thu, 10 Dec 2009 19:50:26 +0000

Shitty branding + shitty music + shitty graphics = Aol. brand videos

It just keeps getting worse. I will admit though, that the last one is kind of cool.

[via Brand New]

Philly pain

Nate Tharp — Tue, 08 Dec 2009 15:41:58 +0000

As if having to support the Phillies, Sixers and Eagles wasn’t bad enough, now Philadelphia residents will have to suffer through seeing the city’s new brand plastered all over the place. John Gruber doesn’t hold back.

Sickly… Donâ€™t get me started on the Trebuchet.

Aol. Fail

Nate Tharp — Mon, 23 Nov 2009 18:13:46 +0000

AOL’s new logo is out, and it’s lame. The reaction to the announcement has spanned the emotional spectrum from stupefied and frustrated to supremely amused and disappointed. I think it can be summed up in one word. Fail.

Update: This may explain some of it.

Minute Maid has new packaging

Nate Tharp — Tue, 17 Nov 2009 19:23:45 +0000

And it looks like Coca-Cola learned from the failures PepsiCo made with the rebranding of Tropicana.