Why a vertical format?
When we researched how notes are used we realized people tend to handle and deal with money vertically rather than horizontally. You tend to hold a wallet or purse vertically when searching for notes. The majority of people hand over notes vertically when making purchases. All machines accept notes vertically. Therefore a vertical note makes more sense.
Why different colors?
It’s one of the strongest ways graphically to distinguish one note from another.
The Treasury has unveiled a new $100 bill. It still features Benjamin Franklin, surely to make sure all those rap songs don’t sound dated. But it’s got a bunch of crazy colors and big numbers and holograms and watermarks. So much so, that it resembles one of those, those European countries’ money. And that can only mean one thing. Socialism.
The California-based computer and electronics company, best known for their Macintosh computers and iPods, announced today the company will be adopting Verdana as their corporate typeface.