22 Dec 2010
It’s been widely reported that legal documents have been filed to trademark the name “Brooklyn New Yorkers.” Presumably this is a preliminary move in preparation for the New Jersey Nyets Nets’ eventual move to Brooklyn. Let’s just hope the identity and uniforms provided by Tauntr don’t turn this bad name into an even worse brand.
The Brooklyn New Yorkers will take the floor dressed in hipster chic. Mesh shorts will be replaced with cut off jean shorts and the uniform tops feature flannel side panels and a breast pocket with American Spirits tucked in. While current NBA regulations prohibit most types of head gear, the New Yorkers are petitioning for a rule change that would allow fedoras, which is a staple of any good hipsters’ wardrobe.
[via Under Consideration]