George Lois is about as famous an ad-man as there will ever be. Apparently the one thing he may be better at than advertising is lying about his work in advertising, according to some of his former coworkers.
His [George Lois] is a marvelous story. George is a talented storyteller with a vivid imagination. The only thing that could exceed it would be the truth.
— Julian Koenig, former partner of George Lois
This American Life aired a story produced by Sarah Koenig, the daughter of Julian Koenig, detailing the inaccurate exploits of George Lois’ career.