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Nickelodeon fails to fix a brand that wasn’t broken

5 Aug 2009

I don’t understand why Nickelodeon felt the need to rebrand themselves. Especially why they would go in the direction of corporate smooth for their logo, instead of sticking with the fun and whimsical brand that has served them well for so long. It may be too late, but the kids don’t like the new brand either.

  • branding
  • television
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