Secret to Apple’s success

23 Sep 2010

The real secret to Apple's success is that there are no secrets. Apple is dominating its competition in customer service because the company cares about creating a quality customer experience at every brand touchpoint. We often hear that Apple 'plays the game' better than Sony, HP, Dell, etc — that's not quite right. Apple is playing an entirely different game. What's most amazing about this? Nobody else seems to want to play with them, they just keep playing the 'other' game, and poorly.
Jeremy Toeman and Greg Franzese of Stage Two