The throwback is back

It’s amusing to me how huge something can become, simply because it’s taken away for 10 months out of the year. There’s no way Pepsi Throwback would be this popular if it was available year round. I wonder what else this would work with. The question remains, will Pepsi ever realize that people aren’t obsessed with the throwback products because of the taste, but instead because they don’t have the horrible new branding. Rad indeed.

[Via Kottke]