Philanthropy with a catch

20 Sep 2007

There isn’t much that angers me than when a seemingly good deed turns out to be a marketing ploy or manipulation of consumers. I applaud the work of companies like Boeing, AT&T and the many others who can take a terrible situation and do their part to make a difference. But it incenses me when a company like Yoplait can use cancer research as a marketing ploy. If they’re going to donate money, then just donate it already. If you’re going to make people collect lids before you’ll fork over the cash for a good cause, then don’t cap their efforts by putting a limit on how much you’ll donate.