2 Feb 2009
Andy Budd on Social Media Consultants and their effect [read: harm] on the realm of social media.
It reminds me of a guy I met while traveling many years ago. He was an ethnographic researcher employed by a big oil company to asses the impact oil pipelines would have on the indigenous population. He loved tribal culture so much he desperately wanted to work in the field, cure even if that meant being partly responsible for the destruction of the very thing he loved.
That may be the true measure of a professions success. Doing more good than harm.