ReefCam is a startup that I was really honored to be asked to work with. They partnered with conservation and higher learning institutions around the globe to install cameras near coral reefs in a non-invasive way. They then broadcast live streams of these underwater habitats to schools, businesses, and to the public through their iOS and Android apps.
They needed a simple and colorful brand to represent the nature of their work and an accompanying website that showcases the environment their cameras operate in.
The centerpiece of the ReefCam brand was the icon, which distilled their mission of providing humanity with a front-row view of the undersea world.