U.S. Dollar redesign

As a part of a larger dollar bill design competition, design firm Dowling Duncan has submitted a very thoughtful entry.

Why a vertical format?
When we researched how notes are used we realized people tend to handle and deal with money vertically rather than horizontally. You tend to hold a wallet or purse vertically when searching for notes. The majority of people hand over notes vertically when making purchases. All machines accept notes vertically. Therefore a vertical note makes more sense.

Why different colors?
It’s one of the strongest ways graphically to distinguish one note from another.

Predictably, some people are already objecting to the use of Helvetica in these designs.

[via Kottke]