Write the future

There’s something about the World Cup that captures the heart of the world and brings out the best in advertisers every four years. We’ve been seeing the ad featuring U2 for a few weeks now. Then on Saturday Nike unveiled one of the longest ads that I can remember that wasn’t selling something for 3 payments of $19.99. It was unveiled during the UEFA championship (which was a great 2-0 win for Inter Milan over Bayern Munich) and was jaw-droppingly good.